SGaWD grew up in the beach town of Ibeno in Akwa Ibom, where the ocean was merely a stone’s throw away from her childhood home. The beach has been the backdrop for many family gatherings and sun-soaked days with friends, a place to make beautiful memories with the people she loves. It’s only fitting that the beach would be the focal point in her debut video for her single Feel Right. The video captures nostalgic elements from her childhood while telling a tender love story viewers can enjoy.
Feel Right was written based off of a real relationship and SGaWD invokes that emotion into her singing over DOZ’s gentle, jazz-tinged production. The video is the directorial debut of Jola Adeboye, a multidisciplinary artist and videographer known for capturing the intimate moments within Lagos’s chaotic nightlife. The music and visuals tie into one another, as both depict a relationship where the young singer is showing her vulnerable side to her partner. Nostalgia is found in the form of the movie rental center, located in Surulere, where the couple first spot each other in the video. This was another callback to SGaWD’s childhood and a component of the video meant to awaken positive memories for viewers.
Opening your heart to someone you care about is scary but Feel Right is about being open and willing to love and finding the bravery to share how you feel. The video brings this story to life while giving this rising star’s fanbase a more personal look into her background and inspirations. Even though this is just her debut, she’s looking forward to telling more visual stories very soon.