Excel Joab has been promoted to the position of Content Acquisition manager for Boomplay Nigeria. In his new position, Excel will work closely with Yemi “Energy” Akinnigbagbe, the Content Acquisition manager for West Africa.
Prior to joining the company in 2019, Excel operated independently as a publicist, A&R, and music journalist. While operating as a Content Executive with Boombuzz Nigeria, the media arm of Boomplay, he conducted high profile interviews with the likes of Burna Boy, Zlatan, Joeboy, Bizzle Osikoya, Brymo, A-Q, Rudeboy, Ice Prince, Yemi Alade, Ramsey Nouah, CKay, Blaqbonez, Chike and many more.
“Excel is a passionate and well-respected figure in the industry who knows what our artists want.” says Phil Choi, Boomplay’s Director of Content And Strategy. “I’m excited to have him in the team and I look forward to the results Excel will bring in his new position. I have no doubt he will be able to deliver more value for our artists and help us cement our place as the home of music in Africa”
Excel also co-founded Wild Intentionz, a creative solutions agency for brands and creatives. Last year, Wild Intentionz successfully handled the digital campaign for Israel Adesanya’s 20th UFC fight and worked with Monster Energy to handle the digital campaign for #MonsterVerse, an online competition for rappers.